Team name
Internetrix (Krystalyze)

Team members
Brett Snaidero, Nathan McDowell, Jacinta Cali, Elmin Ibrahimov

How did the team meet?
Corporate team

What did you build at Hackagong?
The beginning of a social analytics and sales tracking platform named Krystalyze

Why that idea and how did it come to you?
Leveraging our companies’ experience with web analytics, we could see various shortcomings with the products available and came up with a new idea to create a more interactive and insightful product.

How was your weekend experience at Hackagong and/or Demo Day?
We found it was a very positive and inspiring event with a very high standard of product development going on.

What’s next for your product development?
1. More planning
2. Define what we want it to achieve and our approach for the lean development
3. Get a full beta version to install on our site and client sites (esp ecommerce sites)

What’s the grand future vision for what it could become?
There are many ways we can take it, the ultimate goal is to instigate company collaboration to share data and provide full transparency on customer behaviour for all online and offline transactions (with added customer benefits = a digital wallet).

What’s happened with the project since Hackagong?
We have been running internal ‘hackathons’ at Internetrix working on it’s sister innovation projects Spriii, Gluphien and Brisx. Krystalyze is next.